Part strategist, part operator. Embedded in your business to drive profitable growth
Founded by senior ex-Meta leaders, with nearly a decade inside the most measurement-forward advertising organization ever built.
Yoni Levy
Co-Founder
Yoni spent two decades turning marketing from a cost center into a measurable sales engine. As Head of DTC and Ecommerce Canada at Meta, he led a team of growth consultants with a $350M+ annual advertising portfolio. He was embedded in the strategic decisions of founders at high-growth startups and marketing leaders of Canada’s largest brands, companies with $100M to over $1B in revenue.
That stage is where measurement breaks, channels multiply, and the tactics that built the brand stop working. He helps brands build what comes next.
Sammy Ptasznik
Co-Founder
Sammy is a growth leader who builds products, acquires customers, and scales businesses. At Meta, he worked inside the marketing teams of North America’s leading DTC, retail, and tech brands, driving over $1B in new revenue across 20+ clients.
His measurement, testing, and optimization strategies set the bar at Meta and transformed his clients into best-in-class growth organizations. Now he works with brands at the inflection point where one channel stops being enough, building the measurement frameworks and roadmap for their next wave of scale.
The playbook that got you here won't unlock your next stage
You've built something people want. Your product and early marketing strategies created real momentum.
Now acquisition costs are rising, channels are multiplying, and measurement is misleading you. The problem isn't effort. It's knowing what's actually working and where the next dollar should go.
You need a partner who’s obsessed over your growth and knows how to drive it.
What We Build
A system that drives profitable growth, grounded in incrementality
We don't hand you a strategy deck and disappear. You set the priorities, we build the plan. Then we execute like operators alongside your team.
Growth Strategy + Prioritization
Identify where the next stage of growth comes from, across markets, channels, and products. Then build the plan to get there.
Measurement + Decisions
Calibrate your measurement system so incrementality, attribution, and MMM lead to clear decision making.
Media Allocation
Map where budget should move, where efficiency is hiding, and where scale is constrained.
Creative + Conversion Funnels
Turn customer, competitive, and performance insights into briefs. Test the hooks, messages, formats, and landing pages that convert.
Performance Testing
Design and prioritize an experimentation roadmap so learning compounds and informs your next move.
Demand + Peak
Align investment to inventory positions, seasonal peaks, and margin targets.
Team + Rhythm
Upskilling teams, partner selection, hiring support, and codified playbooks that outlast us. And whatever else is in the way.
when you need a partner to executeManaged Growth Operations
Everything above, plus owning the day-to-day: media buying, deeper creative & funnel testing, measurement & tracking management, partner onboarding, and more.
Who We Build For
Businesses with traction, complexity, and opportunity
Businesses at this stage:
$100M+ in annual revenue
At an inflection point. You’ve hit a ceiling, or complexity is outpacing growth. You need a team that’s been here before.
Hiring for senior marketing leadership, and you need the system built while you run the search
Frustrated with partners who only push buttons in-platform instead of building new strategies that move the business
Ready to invest in measurement infrastructure, not just media spend
Looking for a partner who operates inside the business, not outside it
